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CURRENT EPISODE: Ben Pleat, “Cobu: Community in Rental”
Barely two years out of Harvard, founder Ben Pleat of Cobu has owners of premier apartment buildings excited by the community-creating activities that make their properties more desirable places to live. Owners spend heavily on making the physical spaces attractive but are frequently frustrated by tenant turnover that averages 50 per cent per annum. Cobu helps develop a sense of belonging that increases tenant satisfaction and lowers turnover. Ben’s not doing this alone, he’s recruited an impressive team of colleagues and advisors who share his vision. He tells us the Cobu story in an accessible and engaging manner.
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